Challenge In this project the goal was rebranding an existing company or create a new product line. I chose to create a line of paint based on the iconic designers, Charles and Ray Eames.
Solution Part of the concept was incorporating their flair for memorable mid century modern design. Pico is the name of the boulevard where their famous workshop was. I used an element of their design along with their signatures. Using a midcentury type and colors that reflected their sensibilities I created a product that would be carried in stores such as Home Depot that would appeal to a young, hip, knowledgeable of design audience.
Challenge Create a Book/Cd and Poster which would carry and promote the Typeface Brothers by Émigré Foundry
Solution I created book and materials based on the concept that it was typeface taken from an old set of metal type and the way those old letterpress and and hand pressed type had a more hand made feel than the digital type we encounter so much and the way the two overlap. I treated the type, researched and created spreads that harkened to that older, imperfect, weathered type.
Challenge In this project we were tasked with creating a line of candles based on a fashion line. Solution I created a line of candles incorporating the fun, playful aspects of Paul Frank that he’s so known for. Creating boxes that acted almost like toys that had interchangeable mix and matchability to them, encased in a toy box this product is right in line with something that could be carried in the store.
Godard Film Fest
Challenge Create a Brochure and Poster Identity for a film or music festival of our choice
Solution I chose the iconic New wave 60s filmmaker Jean-Luc Godard for this assignment. Godard is known for his inventive use of the ‘Jump-Cut’ style of rapid, quick editing which made his first film ‘Breathless’ so radical and intoxicating. This style of editing went to influence countless filmmakers and defined the generations of MTV style video and commercials. I used this concept as a theme for my brochures and posters.
Challenge Design a Fall TV Identity
Solution Here we were tasked with creating a unique design for an established channel’s Fall TV identity. I played off the idea of change and transition of the season combining IFC’s unique, independent youth oriented programming creating a morphing, psychedelic, fluid, unique identity for Fall.
Architecture For Humanity
Challenge Rebrand an existing green/humanitarian business or Non Profit.
Solution Architecture for Humanity is really great Non profit that seeks to provide communities that are rebuilding or seeking to build with architects to assist them. They don’t have much of face so I thought what a great opportunity to provide something approachable that integrates all the great designerly elements of Architecture Into a public face. As well as some really practical promotional materials that would one would keep and use just as their brand aims to do. So a simple logo incorporating a blueprint seemed aprapros as well as a friendly color. Some simple tools one could use around their house to remind of their mission. Typefaces were simple, builder like and functional.
Challenge Redesign a brand.
Solution This project called for an overhaul of the 150 year old rail line that had basically been the same crest for the last 80 years. I wanted to bring Union Pacific into the modern age as well depict a more evironmentally friendly rail line.
Challenge Create a poster to raise awareness of HIV/AIDS for unaids.org
Solution This poster was addressing specifically the subject of high number of children orphaned by mothers who have contracted HIV/AIDS. I wanted to take a realy tectile approach and create an image that would be interesting but jarring as well. The torn paper representing the way such a disease can tear apart a family.
Star Olive Oil
Challenge To rebrand a big store brand. I chose the widely carried star olive oil company as a rebrand.
Solution Simplify and update the star brand to something current that reflects healthy eating and more of a nod toward gourmet cooking. This included a simplified logo and solid flat colors. This theme was distributed across all olive oils, making them fun and approachable.
Ralph Lauren Skin Care
Challenge Create a skin care line based on a large retailer
Solution For this project I took the Brand Ralph Lauren and applied some of their more active elements of their brand too a skin care line that would be focused on the active, sporty male.
Challenge Spread awareness and information about the oncoming flu season by creating a campaign that would attract teens and adults to text this number with their zipcode. They would then be sent information where their nearest flu clinic is located.
Solution Since Flu season begins in September/October the concept of something spooky and Halloween related made sense. I took inspiration from campy pulp novel covers and posters of the 50 and 60s and created a look that was comical and also had some urgency. This idea also served to illustrate all the different people in the Bay Area affected by flu.
Challenge Create an identity and suite of materials for the Tuberculosis Control Branch section of California Dept of Public Health
Solution I took the lungs, the part most affected by Tuberculosis and gave them a simple, recognizable graphic. Created several elements for identity, PPT slides and online promotion.